One of the first steps to setting goals for your business is writing a mission statement. Your mission statement succinctly defines the purpose of your business and helps you create a roadmap as you move forward.

As a business coach, a big part of my job is helping clients create their mission statement for their businesses. The goals you establish in your mission statement helps your business’s internal functions run more smoothly from day to day and can also help define the key measures of your business’s success.