The foundation of business coaching is identifying and developing your vision for your business. If you don’t know where you want to go, it’s hard to plan how you’re going to get there.

As a business coach, I help people craft their vision statement for their business.

Your vision statement is your navigational beacon. It should answer the following questions:

-Why do you want to build this business?

-Who do you want to serve?

-What are you going to offer?

-What does your ideal business look like?

Your vision statement also helps you define where you want to go. Where do you see your business in two years? In five? How do you determine what makes your business a success?

All of these questions are critical to getting your business off the ground and the answers contribute to the sustainability of your project.