Alright, let's talk about something big. What if I told you there's a totally new kind of company out there that's, well, it's completely rewriting the rules for growth, for business, for everything. Today, we're diving into what's called an exponential organization.

Let's break down how they work. First things first, just look at this number, 40, as in 40 times. That is the kind of shareholder return that companies built on this model have generated compared to their peers in the Fortune 100.

And you know, this isn't just a little bit better. This is a different league entirely. It's a total game changer.

And yeah, that leads us right to the big question, doesn't it? How on earth is that even possible? How can one type of company outperform the giants of the industry by such an insane margin? What's their secret? Well, that's exactly what we're going to unpack right now. See, what we're talking about here isn't just, you know, a few smart adjustments to an old business plan. Nope.

This is a genuine revolution in how you even think about building a company. It's a whole new breed of organization, one that's designed from the ground up for the world we live in today. So what is an exponential organization or an ExO for short? The key phrase to remember is disproportionately large.

Think about it. Think about a company like Airbnb or Uber. Their global impact is absolutely massive, right? But they don't own the hotels or the car fleets like their old school competitors do.

They get that massive impact by being masters at leveraging technology and brand new ways of organizing themselves. And that gets to the real core of it. It's a fundamental shift in mindset.

You know, the traditional linear company thinks with a scarcity mentality. If I want to grow, I've got to buy more stuff, build more factories, hire more people. But an ExO, they think with an abundance mindset.

They're thinking, hey, all the resources I could ever need, the talent, the assets, the ideas, they're already out there. How do I tap into them? It's a huge shift from owning everything to accessing everything. And wow, the results really do speak for themselves.

Forget the 40X shareholder return for a second. ExOs also have more than double the revenue growth, nearly seven times higher profitability. And get this, almost 12 times better asset turnover.

They aren't just growing faster. They're fundamentally more efficient and more profitable across the board. So how do they do it? What's the secret sauce? Well, it all starts with a really powerful purpose-driven core.

And I'm not talking about some fluffy mission statement that hangs on a poster in the break room. No, this is the very engine that powers the entire organization. The blueprint for an XO is actually pretty simple, but it's incredibly powerful.

It's a formula built on three key parts, something called a massive transformative purpose or MTP, and then two sets of attributes, which are called SCALE and IDEAS. Let's start with that first one, the MTP. The MTP is the organization's north star.

It's that huge, audacious, inspiring goal that's about making a real dent in the universe. It's not about something small like increasing market share. It's about transforming an industry or solving a huge problem.

And that kind of purpose, that's what attracts a passionate community, the best talent and customers who are true believers. They all want to be part of that Tesla is just the perfect example of this. Their MTP isn't to sell cool electric cars.

It's to accelerate the world's transition to sustainable energy. You see how much bigger that is? That single sentence gives them the freedom to work on cars, sure, but also on batteries, solar power, and whatever comes next. It inspires a movement that is so much bigger than the company itself.

Okay. So if the MTP is the why, then scale and ideas are the how. These are the 10 specific tools or attributes that give ExOs their incredible power to grow and adapt so quickly.

So let's unpack them. First up, the five SCALE attributes. These are all about leveraging the world outside the company's four walls.

So Staff On Demand means you tap into a global pool of freelancers instead of having this huge fixed payroll. Community and Crowd, that's where you use your audience for ideas and funding like Kickstarter. Then you've got Algorithms to automate everything you can, Leveraged Assets, think Airbnb's rooms, and Engagement to keep everyone hooked using things like games and rewards.

Then you have the IDEAS attributes. These are the internal systems that let you manage all that chaos from the outside. You have to have automated Interfaces connecting your platforms to your staff and community.

You need real-time Dashboards that track what matters, not some dusty old quarterly report. And this is huge. You have to build a culture of constant Experimentation and give your teams the Autonomy to try new things and fail fast.

It's the internal engine built for speed. Now, I know this can all sound pretty theoretical, but the ExO model isn't just an idea in a book. It's a real, practical, and teachable framework that people are using right now to transform companies and even build their own careers.

In fact, a whole professional field has grown up around it. You can actually get an ExO consultant certification. It's a formal process that takes you from the basic foundations through mastering all the attributes and into the methods for applying this stuff to actual organizations.

That just shows you how solid and actionable these ideas really are. And here's the best part. These consultants actually use ExO principles to build their own businesses.

They practice what they preach. They leverage platforms like LinkedIn to establish their expertise and X for real-time conversations. They're using these external leveraged platforms to build their own communities and scale their own impact.

It's a perfect case of the model in action. So we've seen the unbelievable performance, the purpose that drives it all, and the specific attributes that make it happen. The ExO model is really a blueprint for growth in today's world.

And that leaves us with one final, pretty important question to think about. Now that you know the rules, what problem, what idea, or what part of your own way for work could you scale exponentially?